With the theme “Green tourism and solutions to promote the circular economy”, the conference centres on discussing key issues related to recent scientific advances and integrating in-depth theoretical and empirical research on tourism and hospitality. It involves analysing the current situation and emerging trends in the sector, and proposing suitable solutions to develop a ‘green’ sustainable tourism and hospitality industry, in line with the principles of a circular economy, including:

• Technological Application in Tourism and Hospitality: Examining digital transformation, marketing and communication in tourism, and the role of technology and AI in tourism management.

• Sustainable Tourism Development: Focusing on cultural and quality-oriented tourism, environmental protection, and effective solutions for managing overtourism.
• Green Human Resource Management: Exploring suitable management models for the global tourism market, along with strategies for leadership development and organizational management.
• Developing a Model of Green Tourism Governance Based on the Principles of the Circular Economy: Papers should focus on integrating sustainable management, environmental protection, and resource optimization across the entire tourism value chain.